• Manage cash flow – One way to free up cash flow is to reduce inventories. This frees up cash while not sacrificing long term growth. The extra time you have available can track shipments and come up with more efficient supply channels. In addition, lenders and investors look for opportunities with future growth potential. By being your customer’s preferred supplier and retaining and recruiting top talent, you can demonstrate that your firm is poised to grow when conditions improve.


In conclusion, tough times call for difficult decisions. The decisions you make to address short-term issues can have profound long-term effects. Let your competition hobble themselves through short-focused cost cutting. Instead, make the moves that will allow your company to flourish when good times return.









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