{"id":282,"date":"2010-07-19T11:57:43","date_gmt":"2010-07-19T17:57:43","guid":{"rendered":"http:\/\/www.abonarconsultants.com\/blog\/?p=282"},"modified":"2010-07-19T11:57:43","modified_gmt":"2010-07-19T17:57:43","slug":"my-hunt-for-a-new-car-part-2-the-purchase","status":"publish","type":"post","link":"https:\/\/www.abonarconsultants.com\/blog\/2010\/07\/19\/my-hunt-for-a-new-car-part-2-the-purchase\/","title":{"rendered":"My Hunt for a New Car Part 2: The Purchase"},"content":{"rendered":"<p>On Friday, I bought a 2004 Nissan Maxima off a dealer lot.\u00c2\u00a0 It\u00e2\u20ac\u2122s a nice looking car that filled my requirements &#8211; price, space, perceived reliability and safety.\u00c2\u00a0 While this is all fine and good, it doesn\u00e2\u20ac\u2122t make for an interesting blog.\u00c2\u00a0 How the deal was made makes for a much more interesting story.<\/p>\n<p>On Friday afternoon, I decided to move to the <a href=\"http:\/\/www.abonarconsultants.com\/blog\/2010\/07\/15\/my-hunt-for-a-new-car\/\" target=\"_blank\">next step<\/a> in the buying process.\u00c2\u00a0 I had done the research and test-drove the vehicles I wanted.\u00c2\u00a0 It was time to float some offers.<\/p>\n<p>I had the search lowered to five vehicles and called in the order of personal preference.\u00c2\u00a0 I asked the first dealer (Bill*) to give me a cash price.\u00c2\u00a0 He told me that he wasn\u00e2\u20ac\u2122t budging an inch on price, saying he had already reduced it and was getting ready to retire in 3 weeks.\u00c2\u00a0 He also sold another one just like it that day.\u00c2\u00a0 He was confident that he would get his price.\u00c2\u00a0 If I didn\u00e2\u20ac\u2122t like it, tough.\u00c2\u00a0 So much for the first choice.<\/p>\n<figure id=\"attachment_284\" aria-describedby=\"caption-attachment-284\" style=\"width: 125px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.abonarconsultants.com\/blog\/wp-content\/uploads\/2010\/07\/107.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-284\" title=\"107\" src=\"http:\/\/www.abonarconsultants.com\/blog\/wp-content\/uploads\/2010\/07\/107.jpg\" alt=\"\" width=\"125\" height=\"94\" \/><\/a><figcaption id=\"caption-attachment-284\" class=\"wp-caption-text\">An artist&#39;s depiction of me car shopping.<\/figcaption><\/figure>\n<p>The second choice was the same make and model, with fewer options and higher kms.\u00c2\u00a0 When I called the dealership, the salesman, Jake, turned out to be somebody I knew from years ago.\u00c2\u00a0 After some small talk, I gave him a cash offer for the car.\u00c2\u00a0 He told me he would run it past his manager and would call back.<\/p>\n<p>The third call I made was to a dealer selling a model a year older than the previous two.\u00c2\u00a0 I made a cash offer, and like with the second car, Tom told me he would run it by his boss.<\/p>\n<p><strong>The Response<\/strong><\/p>\n<p>Jake called me back saying his boss accepted the offer but was adding a $250 inspection fee.\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 This was within my wiggle room so we made the deal.\u00c2\u00a0 About 20 minutes later, Tom called back and told me that his boss accepted my offer.\u00c2\u00a0 I told him that he was 20 minutes late, and thanked him for his assistance.\u00c2\u00a0 It turns out that I didn\u00e2\u20ac\u2122t harm them because he had another buyer interested in the car.<\/p>\n<p><strong>Lessons<\/strong><\/p>\n<p>So what did I learn? Here\u00e2\u20ac\u2122s what I took from the experience:<\/p>\n<ul>\n<li>I am an amateur car buyer and I was dealing with professional sales people.\u00c2\u00a0 If you call our interactions a battle, I\u00e2\u20ac\u2122ll admit I was outgunned.\u00c2\u00a0 I tried to mitigate this disadvantage by dealing with as many dealers as was practical.<\/li>\n<li>I picked Friday afternoon to try to assert some pressure on the salesmen.\u00c2\u00a0 In <a href=\"http:\/\/www.abonarconsultants.com\/blog\/2010\/03\/25\/coffee%E2%80%99s-for-closer%E2%80%99s-only-some-insight-into-big-sales\/\" target=\"_blank\">Spin Selling<\/a>, Neil Rackham explains how this pressure can push people to a buying decision.\u00c2\u00a0 I thought that the prospect of a cash sale on Friday afternoon could induce a better deal for me.\u00c2\u00a0 It\u00e2\u20ac\u2122s hard to tell if it made a difference.<\/li>\n<li>For all the analysis I did on this purchase, it\u00e2\u20ac\u2122s impossible to deny the psychological aspect in coming to a decision.\u00c2\u00a0 There were several things that got me into buying mode.\u00c2\u00a0 The first was sitting in the Maxima earlier in the week.\u00c2\u00a0 When Tony** was trying to scare me into buying a car with 130 air bags, I remember sitting inside the car and thinking, \u00e2\u20ac\u0153this is really nice.\u00e2\u20ac\u009d\u00c2\u00a0 The second came when Bill told me he wouldn\u00e2\u20ac\u2122t budge on price and he just sold a car just like it.\u00c2\u00a0 This jolted me to get moving on some offers on cars I like.\u00c2\u00a0 Bill and Tony didn\u00e2\u20ac\u2122t get the sale, but they pushed me down the line to a purchase.\u00c2\u00a0 In fact, I might have helped Tom sell his car by instilling some urgency in his alternate buyer.<\/li>\n<\/ul>\n<p>In our professional practice, we tend to use our research, skills and experience to help our clients come to a rational business decision, be it buying or otherwise.\u00c2\u00a0 All of that can go out the window when a buyer\u00e2\u20ac\u2122s lizard brain kicks in with fear, lust or greed.\u00c2\u00a0 If you think as your higher brain functions as an advisor, the limbic system, or <a href=\"http:\/\/www.abonarconsultants.com\/blog\/2010\/06\/28\/seth-godins-linchpin-a-review\/\" target=\"_blank\">lizard brain<\/a> is definitely the boss.\u00c2\u00a0 The boss is the one who ultimately signs the cheque.<\/p>\n<p>*Like last week, names have been changed.<\/p>\n<p>**See <a href=\"http:\/\/www.abonarconsultants.com\/blog\/2010\/07\/15\/my-hunt-for-a-new-car\/\" target=\"_blank\">Part 1<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, I bought a 2004 Nissan Maxima off a dealer lot.\u00c2\u00a0 It\u00e2\u20ac\u2122s a nice looking car that filled my requirements &#8211; price, space, perceived reliability and safety.\u00c2\u00a0 While this is all fine and good, it doesn\u00e2\u20ac\u2122t make for an interesting blog.\u00c2\u00a0 How the deal was made makes for a much more interesting story. On&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,33,1],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-business-motivation","category-sales","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":6,"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":289,"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions\/289"}],"wp:attachment":[{"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abonarconsultants.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}