Tag: strategy
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WestJet’s Competitive Advantage
Carrying on from last week’s blog “Finding Your Competitive Advantage,” this week we look at how WestJet found success by finding its niche in the airline industry. WestJet is a unique case because it was able to position itself as a company that offered both lower prices and better service than its competitors. That’s something…
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How to Win When the Game Isn’t Fair
Imagine yourself a major league general manager. Now consider this: your top three players from last year have left the team for free agency because you cannot afford to match competing offers. Your owner wants to run the team like a business and set the payroll at $40 million (the three free agents that left…
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You can’t benchmark your way to prosperity.
CDHT3SDNHRBK Organizations use benchmarking to try to achieve a number of goals. Lots seem to make sense. It seems sensible to find out how you are performing against competitors. You will find out where you are outperforming your competitors and will find where they have the jump on you. A number of companies provide this…