Tag: Competitive advantage
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WestJet’s Competitive Advantage
Carrying on from last week’s blog “Finding Your Competitive Advantage,” this week we look at how WestJet found success by finding its niche in the airline industry. WestJet is a unique case because it was able to position itself as a company that offered both lower prices and better service than its competitors. That’s something…
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Finding Your Competitive Advantage
Before investing in a business, one of the most important things to identify is your competitive advantage. Answer the question “why would customers choose your product/service over competitor offerings?†What makes you stand out from the competition? I’ve found that not enough thought goes into what a company’s real competitive advantage is and many companies…