Tag: benchmarking
-
WestJet’s Competitive Advantage
Carrying on from last week’s blog “Finding Your Competitive Advantage,” this week we look at how WestJet found success by finding its niche in the airline industry. WestJet is a unique case because it was able to position itself as a company that offered both lower prices and better service than its competitors. That’s something…
-
You can’t benchmark your way to prosperity.
CDHT3SDNHRBK Organizations use benchmarking to try to achieve a number of goals. Lots seem to make sense. It seems sensible to find out how you are performing against competitors. You will find out where you are outperforming your competitors and will find where they have the jump on you. A number of companies provide this…